Guías de México, A.C.

Digital Artwork

Her World Her Voice, Guias de México

BACKGROUND

Guías de México is a civil association dedicated to promote values ​​and experiences of scouting to girls and women of Mexico. Throughout their activities they show their commitment to train the leaders of today and tomorrow, as well as to help to create a more inclusive future.

BRIEF

1. My job has been to generate communication pieces for its "Her World , Her Voice" campaign and sub-campaigns which are launched throughout the year.

2. Her World, Her Voice is an initiative that the association carries out in collaboration with WAGGGS, UPS and Unicef's U-Report, in which its main objective is to provide girls with tools and exposure platforms to encourage them to speak, participate and become actors in socially important issues: cybersecurity, environment, mental health, etc.

WORK

1. Her World, Her Voice initiative has had various sub-campaigns during 2021 and 2022, of which I have created all kinds of pieces on and offline such as illustrations and infographics for their social networks, videos for their presentations and events, images to print on their patches , etc.

2. The work I have had with the Association has been incredible and it fills me with pride to be able to contribute even a little bit to its cause.

Below I show you a small selection of pieces that I have made throughout this time: