About me
My name is Irasema Dávila.
I am an illustrator, digital marketing professional and communication specialist for brands.
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I am Mexican, born and rise in crowded, noisy, colorful and beautiful Mexico City. I don't believe in zodiac signs but by chance of fate I know that I am a Virgo with a Gemini ascendant.
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I've the proud owner of two "apocalyptic puppies": one was rescued in the 2017 Mexico City big earthquake and the other, I found abandoned at the beginning of the pandemic -little by little I am putting together my canine brigade that will help me survive when the end of the world comes haha...
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I currently dedicate myself to illustration, marketing and communication for all types of brands, businesses and organizations.
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I am fascinated by the world of communication, creativity and helping people to start new projects.
My career
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I studied Marketing BA and for almost my entire career I have worked in advertising, specifically in the Creative & Strategic Departments within various independent and corporate ad agencies in Mexico.
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I consider myself very nerdy and thanks to that, plus the fortune of surrounding myself with people from whom I have learned a lot, I had the opportunity to be Creative Director from a very young age, growing little by little in the type of projects, brands, teams and challenges that I had to lead.
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Throughout my "corporate" career, my job has been recognized with advertising awards from the following organizations: El Círculo Creativo México, IAB México and Cannes Lions International Festival of Creativity.
Some brands I have worked with:
(I'll leave you the link to my LinkedIn in case you want to see more details about my professional career)
My vision
Although working for big brands and agencies is something from which I've learned a lot and I'm super grateful and proud of having that chance, having my own creative studio has always called me because I really like the closeness and satisfaction that comes from working with entrepreneurs, small businesses and non profit organizations. I believe that the impact is more direct, the results more tangible and simply, it fills my heart more.
After much thought, the pandemic gave me the push I needed. In 2020, in the midst of what seemed the end of the world, burned out of my office hours and activities, which became increasingly demanding, I decided that life belongs to those who take risks. It was time to get serious, give shape my vision and become independent.
My goal: to form a creative studio that unites my two passions, marketing and illustration, focused on helping small businesses to grow, generate projects that add value to society and return something positive to my surroundings.
I am a firm believer that with our daily actions we have the super-power to help and make our world a better and more beautiful place.That is my goal with my work.
If you got here,Thank you very much for reading and knowing me more.
I would love to know more about you. If you have any questions about my work or how to collaborate with me, send me a DM or write me an email, I will be very happy to read you!
Here you can see some of my portfolio and personal Instagram, where I sometimes post my creative experiments.